Wagon Wheels WWE campaign microsite
We designed and built the digital component of the on-pack promotion to allow 'lads and dads' to enter the FPD for the chance to win a visit by a WWE Superstar to a local school. In addition to promotional content a number of interactive and fun utilities were created to engage users and extend the partnership even further.
- 34,448 unique visitors over the four months of the main promotion
- 76.6% of all visits resulted in an entry to the promotion
- On average each visit lasted 4.44 minutes
- 5976 people created a WWE Superstar Name & belt
- 2159 people create a Waglab message and email
