Refreshing Wimbledon with Evian
Brief - Engage Evian 'Super Heavy' drinkers online, encourage data capture of the 'SH' community.
Solution - We developed a multi faceted campaign ensuring we targeted our audience through a range of digital touch points which index highest against our targets media usage. As an acquisition mechanism we were able to use tickets to the Championship as point of difference and other exclusive content for customer retention.
- Overhaul of the existing website and content inc data capture mechanisms
- Micro CRM campaign keeping users informed of the latest site updates
- Viral quiz
- Engagement banners on the official Wimbledon.org site
- Twitter campaign @EvianInsiders - pre, during and post Championship we tweeted on all the fashion, style and glamour surrounding Wimbledon
- Creation of an EvianInsiders Flickr photo stream to maximize all of the content we received
