Duracell Pan-European promotion
Brief - Promoting the launch of Duracell's specialist digital camera batteries, Duracell PowerPix. Duracell needed a mechanic to identify users interested in digital Photography and hence be able to contact them in the future.
Solution - We designed and built a master English website enabling users to 'Pick a Pixel' and enter a draw for a chance to win either £22,222 or their respective market equivalent. On entering users were encouraged to enter tactical purchase questions enabling Duracell to gain a better understanding of the audience for future targeting opportunities. Once the master UK site was agreed local market sites were translated, localised and rolled out offering Duracell maximum efficiencies in cost, management and time.
- Results - Activated across 12 markets / 14 languages
