Domestos Grim Tales
Brief - Fantastic Thinking were asked to create the digital activation component of the Domestos Grim Tales DM campaign.
Solution - Taking the DM key artwork we designed and built a 3D world in which the illustrated characters from the printed DM activity were brought to life. Each character had their own Grim Tale to tell and consumers were encouraged to engage and interact with the individual tales in order to better understand the messages. A UGC competition was created to encourage consumers to participate.
- Results - Visits to domestos.co.uk increased by over 1700%
- 1000's of Grim Tale entries
