Chevrolet Transformers sponsorship
Brief - Promote Chevrolet's sponsorship of Transformers the Movie
Solution - Fantastic Thinking created a rich media, multi market/lingual microsite to promote the tie in of the Chevrolet with the release of Transformers the Movie.
Chevrolet played a staring role in the movie where BumbleBee the main Transformer was a Chevrolet Camaro. Video footage from the film was used extensively to engage the users and enhance their experience of the Chevrolet brand. Rich engaging content was developed including games, downloads, wallpaper, MSN emoticons, screensavers as well as promoting the virtues of the full Chevrolet range.
- Activated across 11 markets / 13 languages
