Chevrolet Dream Garage
Problem - How can Chevrolet target potential customers with better relevancy?
Solution - We created a microsite, allowing users to create their Chevrolet Dream Garage. Users were encouraged to browse the Chevrolet range finally choosing their preferred 3 cars to be entered into their Dream Garage for a chance to win all 3. Supporting the activity was a PPC campaign across Europe, various interactive ad specs and a fully branded YouTube channel.
- Results - Double opt in database of potential customers including their top 3 preferred cars in the Chevrolet range
- 12 markets - 15 languages
- +700,000 entrants in 3 months
